Huddersfield Town's new £375,000 signing Conor Coady will wear the No.10 shirt for the Terriers in 2014/2015.
Coady completed his move from boyhood club Liverpool on Wednesday afternoon to inherit the number previously worn by fellow midfielder Oscar Gobern, who will now wear 28 for the season ahead.
Coady is the latest in a string of players in the blue and white stripes to have worn a squad number which has connotations with some of the world's best creative midfielders and forwards, with Zinedine Zidane, Ronaldinho and Lionel Messi three of the most recent examples.
But who has donned the number for Town in recent times? In the last 15 years, the Terriers have had precisely 10 No.10's and here they are...
Scott Sellars (1999/2000) The former Blackburn Rovers and Bolton Wanderers winger was at Town between 1999 and 2001 and scored just once during his time with the club - an 89th-minute leveller in a 1-1 draw at Stockport County.
Sellars was recently appointed as a club coach at Wolves after leaving Manchester City earlier this year after a "difference of footballing opinion with the current regime."
Dean Gorre (2000/2001) The Surinamese striker's fortunes in the No.10 shirt were not markedly improved but he did score twice for the Terriers during their relegation season from Division One.
Gorre has held coaching roles at Stoke City, Southampton Ajax and the Scotland under-17s international side since retiring in 2004, as well as a brief managerial stint in charge at Dutch outfit RBC Roosendaal.
John Thorrington (2002/2003) After a season with no-one in charge of the number, American John Thorrington moved from 29 to 10 in his second season with the club, having arrived the summer before from Bayer Leverkusen.
Thorrington scored once during the campaign with the opening goal of the season in a 2-1 reverse at Plymouth Argyle but his career at the club fizzled out soon after before joining Grimsby Town in 2004.
Jon Newby (2003/2004) Up stepped new new signing Jon Newby to fill the No.10 vacancy and, while he showed some pre-season promise with three goals in as many pre-season friendlies, he failed to carry that form over to the league season, with the number seemingly acting as a burden on his shoulders.
Newby went on to experience several spells in the lower leagues before a player-manager spell at AFC Fylde and, most recently, the head coach job at Colwyn Bay, but he was sacked earlier this year.
Junior Mendes (2004/2005) The Montserrat international arrived at Town during the summer after the Terriers had inflicted Division Three play-off final heartache on his former club Mansfield.
He hit a purple patch in October 2004, scoring each of his five league goals that season for the club after notching in a Football League Trophy 3-0 win over Morecambe at the tail end of September before spending 2005/2006 out on loan at Northampton Town and Grimsby Town.
Gary Taylor-Fletcher (2005 - 2007) The first person on this list to have held something of a cursed squad number for more than a solitary year and, in Taylor Fletcher's case, it was merited.
He scored a hat-trick to beat Chesterfield 4-2 in what was then known as the Worthington Cup, during his debut season along with a play-off semi-final strike and a goal at Stamford Bridge in a narrow FA Cup defeat to Chelsea. He also scored 10 league goals, which he managed to better in his second term with 11, before moving to Blackpool in 2007.
Michael Flynn (2008/2009) After the No.10 experienced another year-long hiatus, Flynn came in from Blackpool for a season in 2008 as part of a mass influx of signings and endeared himself to Town fans with a matchwinning brace against Northampton Town early on in the campaign.
The Welshman would only go on to net three more times - including a League Cup effort - before moves to Bradford City and Newport County, where he is still plying his trade in League Two.
Robbie Simpson (2009/2010) The current Cambridge United striker was actually on Town's books until 2012 but that included loans to both Brentford and Oldham Athletic, with the striker failing to fire despite Town placing their faith in the striker with a £300,000 fee and a three-year-deal.
He struck twice but never went on to score in a competitive match for Town in what is widely considered one of Lee Clark's biggest flop signings during his tenure.
Joe Garner (2010/2011) The 26-year-old was another Clark acquisition and another who arrived with a reputation but failed to live up to it, failing to score during a six-month loan stint with the club.
Akin to Lukas Jutkiewicz's improved fortunes elsewhere, Garner's form for Preston North End last term will have acted as frustration for the Town fanbase after seeing him go from strength to strength since departing.
Oscar Gobern (2011-2014) Was brought in from Southampton in the summer of 2011, with Town having to pay compensation fees of £275,000, rising to £400,000 dependent on appearance clauses.
His first goal for the club was quick in coming as he notched during a 3-0 win over Sheffield United at Bramall Lane in September of that year before netting in the 6-0 romp at Wycombe Wanderers.
His second injury was hindered by injury problems and it wasn't until February of the 2012/2013 season that he made inroads into winning a place in the team back. He signed a new three-year deal in the summer of 2013 and remains part of the first-team squad, but his future is uncertain and he has handed over No.10 duties.
Conor Coady, it's over to you.