TOWN have cut the price of loyalty season-tickets for next term.
Existing season-ticket holders will pay £5 less than last year if they buy before Friday, June 1.
Prices have been frozen at last year's level for anyone becoming a new season-ticket holder before the deadline.
On matchdays the club are scrapping twin-tier pricing for a single matchday price but a £2.50 discount on tickets bought beforehand.
Buy early for all the best discounts is the message from the club, who have an Early Bird adult loyalty price in the Panasonic Stand of £270 for a season-ticket (that's £11.74 per game) and £295 loyalty in the Antich Stand (£12.83 per game).
Matchday price in both stands will be £19, but any adult buying beforehand will pay only £16.50.
The club have also brought in a new price band for 18 to 20-year-olds who do not qualify as students, which gives them a big discount on adult prices.
Sean Jarvis, the club's director of business development, explained: "We have come up with the various prices and deals after consultation with fans.