THEY’RE called Town, a place in the Championship is their stated target, but they won’t break the bank to get there.
Tomorrow’s Galpharm visitors Swindon are certainly singing off the same hymnsheet as their hosts!
Down in Wiltshire, Andrew Fitton is kicking off the process Ken Davy has been piloting in Huddersfield since 2003.
Fitton and his consortium have hauled the Robins back from the brink, and are determined the 117-year-old club will never again find themselves in financial freefall.
Their ultimately successful pursuit of Reading striker Simon Cox, who netted nine goals on loan before returning to the Madejski Stadium early last month, underlines the new no-nonsense approach.
Cox became Swindon’s fourth recruit of the year – but only after the club played hard ball over his salary package.
That prevented the 20-year-old’s involvement in last Saturday’s 1-1 home draw with Northampton, but chief executive Nick Watkins is insistent it was a price worth paying.
“We will pay a sensible salary and package to the right player. But we won’t have a huge imbalance between the high-end players and the lower-end ones,” he said.
“The message is we will not be pushed into a deal we don’t believe is right.
“We have a playing budget and (manager) Maurice Malpas has to make a decision that to bring so and so in for that price it will have an impact somewhere down the line.
“You have to mix and match because we have to balance the books.”
Cox finally agreed a two-and-half-year deal that was heavily dependant on performance and appearance-related bonuses.
And Watkins added: “It is a combination of a good day’s pay for a good day’s work and at the end of the day, a striker is paid to score goals.
“You don’t want to be rewarding people on top of what they are paid to do.”
Cox followed QPR defender Pat Kanyuka and two Watford players, frontman Moses Ashikodi and midfielder Anthony McNamee, to the County Ground.
And the completion of his deal is timely.
Seven-goal former Hull and Bradford striker Billy Paynter completes a three-match ban tomorrow.
And his fellow striker Barry Corr suffered a shoulder injury against Northampton, when Scottish substitute Blair Sturrock, son of former manager Paul, scored his fifth goal of the campaign (the same tally as Corr) for 10th-placed Swindon.
Malpas has another fellow Scot, Craig Easton, back from injury, giving him a dilemma over his midfield selection after the impressive recent performances of former Sheffield Wednesday man John-Paul McGovern in the centre.
Against Northampton, he partnered Lee Peacock in the middle, with Christian Roberts, another five-goal marksman, and McNamee out wide.
The defence includes former Town left-back Jamie VIncent and one-time loan man Jerel Ifil, who played in both legs of the 2002 League I play-off semi-final against Brentford.
Swindon’s only defeat in their last 11 outings was on penalties to Barnet in their FA Cup third-round replay.
Their last League I setback was 3-0 at home to Brighton back on December 15.
Town (from): Glennon, Sinclair, Williams, Skarz, Clarke, Page, Mirfin, Holdsworth, Worthington, Collins, Schofield, Brandon, Kamara, Beckett, Booth, Jevons, Berrett, Young, Racchi, Smithies.
Swindon (from): Brezovan, Comminges, Vincent, Ifil, Aljofree, Roberts, Peacock, McGivern, McNamee, Cox, Ashikodi, Easton, Sturrock, Zaaboub, Smith, Nicholas, Pook, Allen.
Referee: Fred Graham (Essex).