BLACKPOOL might be famous for its fish and chips, but their football team feasted on bits to topple Town for the third time this season.
Twice the Tangerines, previous victors over Town in both the league and FA Cup, were quicker to react to loose balls inside the penalty box after initial efforts were blocked.
The strikes, by Faroe Islands international midfielder Claus Jorgensen, in the 29th minute, and on-loan Barnsley left-back Robbie Williams, on the hour, clinched a fifth win in six matches and kept Pool on course for the League I play-offs.
For Town, it was a first loss in six games under Gerry Murphy, whose caretaker control looks set to end in the next few days.
Andy Ritchie, who if sources are to be believed, is the Galpharm club's manager in waiting, was watching from the directors' box, ostensibly as a representative of Oldham Athletic.
He saw a performance which had plenty of effort and commitment, but lacked finishing power.
And when Town did manage to engineer decent efforts on target, they were foiled three times by Joe Hart, signed on loan from Manchester City 24 hours before the match under the emergency goalkeeper rule, and once by the head of Keith Southern.
City thought enough of Hart to pay Shrewsbury £600,000 for him last summer, and on this evidence, he looks a great prospect.
Brought in because of injuries to the three existing keepers at Bloomfield Road - one of them being on-loan Town man Paul Rachubka, who has a damaged hamstring - Hart was in action as early as the sixth minute, when he stuck out a hand to halt Mark Hudson's goalbound flicked header from a Joe Skarz cross.
Pool striker Keigan Parker had already brought a save from Matt Glennon before he was denied by Frank Sinclair, who made amends with a fine block tackle after gifting the chance with a sliced clearance.
Sinclair, back from a two-match ban, started at right-back, but was switched to centre-back in the 20th minute, when Martin McIntosh came off with a hip injury.
Andy Holdsworth switched from midfield to his usual position, only to himself be forced off at half-time after taking another knock to his troublesome ankle.
Michael Collins became the third player to take the right-back berth, by which time Town were trailing to Jorgensen's first goal for his club.
Parker began the breakthrough move with a strong run and shot, which was cleared off the line by David Mirfin but only as far as the former Bradford man, who drilled the ball into the left-hand corner.
Town would have been level five minutes later had it not been for Southern's clearing header.
Hart punched away a Collins' free-kick, but the lurking Sinclair sent in a neat lob which had Southern stretching.
Andy Morrell shot into the side netting as Pool began the second half on the offensive.
And while Collins' teasing cross just evaded Luke Beckett and Andy Booth forced Hart into a save with a header from a cross by home debutant James Berrett, the half-time replacement for Holdsworth, it was the visitors who struck again.
Glennon parried Ian Evatt's header from a Wes Hoolahan corner, but Williams was on hand to fire home and double his side's lead.
Town, to their credit, kept plugging away, and in terms of possession, had the better of the rest of the game.
With John McAliskey on for skipper Jon Worthington, who had collected a 10th caution of the season and therefore a two-match ban, Town played three up front.
And the bold policy would have paid off with a goal had Hart not blocked Beckett's shot from an Adnan Ahmed through ball.
Pool's Latvian substitute Kaspars Gorkss got to a well-placed McAliskey cross a fraction ahead of Booth before Ahmed fired shots wide and well over.
Then, in the final minute of normal time, Hart tipped Sinclair's header away for a corner.