CHRIS BRANDON has been one of the most popular imports to Town in recent years.
Skilful, hard working and committed to the cause, he is one of those who fits easily into the mantra of effervescent manager Peter Jackson.
So, when Brandon says there's much more to come from him and the whole Town team when they are already sitting nicely in the League I table you tend to sit up and take notice.
"I think if you had offered us this start at the outset we would have taken it and I think we've played some good stuff," said the former Chesterfield and Torquay United player, who was on home turf in Bradford to watch the Reserves in midweek.
"But I know there's a lot more to come from me and all the lads because there are areas we can improve on.
"From my point of view I'm reasonably happy with how things have been going and I do feel I'm getting better.
"I played at Nottingham Forest on the opening day of the season when I was a bit under the weather and it probably took the stuffing out of me a bit.
"It took me a couple of games to get my full fitness back after that and that's why I know there's more in the tank, but I'm reasonably happy with my form over the last three or four games.
"The one thing I always say is that I would like to score more goals and, having got my first of the season under my belt at Doncaster, I hope to improve on last year's tally at least."
That was a total of six goals for the 29-year-old, who has been keen to make up for lost time in the professional game after arriving from the semi-pro ranks - Bradford Park Avenue - at the advanced age of 23.
His impact at Town has been such that few can remember anyone in recent years who could match Brandon's industry, scurrying between tackles and taking people on - this season mostly down the right flank.
"I prefer to play in a three going forward, so the right wing is not my favourite position, but I'm just enjoying playing for the club and being a part of it all," he explained.
"Very few players get to play where they most like to, you just go where you are told and have to adapt, doing the best job that you can.
"The thing you have to remember is that the 4-4-2 has been working very well for us, so it doesn't matter where I prefer to play, it's what is best for the team.
"I think everyone who is in the first team at the moment is just happy to get on with the job because there's great competition and you have to be on top of your game.
"The gaffer has brought in some quality players for this season and, when you see the ability that's in the Reserves' side, it's great for the whole club.
"It won't be long before those young lads are pushing for the first team, a lot of them already are and then we've got some very good injured players to come back in.
"That sort of competition keeps you right on your toes and it has to be good for the club."
Despite the 4-1 defeat to Scunthorpe eight days ago, Brandon believes Town will stay among the front runners in a tough division all season.
"It's been a great start to the season, but I still don't think we've played as well as we can do and that's why I feel we will be among the best sides," he explained.
"I hope that the Scunthorpe game just proves to be a blip because a lot of things went against us on the night which wouldn't normally and we struggled to break them down, leaving ourselves more and more exposed at the back.
"Ideally, we would have liked a game straight away to get that one out of our system - it's just one of those things that it should come at the end of the August mad rush - but the lads have been very confident all week that we can turn things around.
"Having been on top, we want to get back there as soon as we can and, hopefully, the Scunthorpe result will act as a real kick up the backside for everyone.
"We have to realise that people regard us as a good side, their biggest opponents of the season and we have to show a more ruthless streak in dealing with them.
"It is okay being up at the top of the table, but you've got to stay there by beating these teams who will do everything to stop you.
"If we are ruthless then we'll be fine, because it's a long, hard season and we've got what it takes to see it through.
"We are one of the teams to beat, there is no doubt about that when our record stands at two defeats in 17 matches going back into last season."
So what does the immediate future hold?
"There are some big games coming up, starting with Oldham, then Brentford at home and Blackburn in the Carling Cup," he answered.
"It is within our capabilities to do well because we have got the players and the squad to be successful. The gaffer, Taff and Boots have worked us hard since pre-season and we've got the confidence.
"We will come up against all sorts of different tests - like the physical element with Brentford - but we are good enough to overcome it. We have to show we are up to the task."