HARD-WORKING Huddersfield Giants community staff are hoping their pre-season activities pay off in Super League XII.
Although little has been happening on the competitive field over winter, it's been business as usual for the club's community team.
Led by community coaches Mick Sykes and Ryan McNeely, with marketing chief James Brammer lending a helping hand, there's been no let-up on the Giants' promotional front.
As well as making contact with around 500 children a week as part of the club's schools' development coaching programme, the Giants run coaching schemes during each school holiday.
And the Huddersfield staff are hoping their hard work results in a bumper turn-out of schoolchildren for Sunday's big Super League XII opener against champions St Helens at the Galpharm (7.05).
"Over the years, we have introduced thousands of school- children to rugby league," said Sykes.
"And we know many of them have gone on to become big Giants fans.
"Hopefully, that figure will increase this season, with the signs there for all to see this weekend.
"We've certainly been encouraged by the level of interest the kids have been showing in Sunday's game, and our hopes are very high."
As well as coaching sessions, the community team deliver themed assemblies on such subjects as anti-bullying, healthy lifestyles and dental hygiene.
The Giants also help provide funding opportunities to charities, including Kirkwood Hospice and Marie Curie, with Sykes believing this is a vital role for the club.
"We see ourselves very much as a community club, and helping local charities and taking special assemblies in schools are ways in which we believe we can provide valuable help," he added.
"These are important roles, and long may they continue.
"We certainly know they are easier to achieve on the back of Super League success, and that's something which can be done if the community gets behind the club!"