HUDDERSFIELD Giants and the town's university are to be main partners for a further three years.
A deal has been struck for the University of Huddersfield to be the club's main sponsor until the end of the 2010 season.
The news comes on the back of a successful initial three-year deal, meaning the university will have been the club's main backer for six years.
That represents one of the longest-serving sponsorship agreements in Super League, and Giants managing director Richard Thewlis is delighted.
"I believe this deal is a landmark agreement in the club's history and should be acknow- ledged as a major step forward," he said.
"Never before has the club had such long-term security of partnership and, as a club seeking to gain a Super League licence in 2009, it is great to be able to tick the box off already having a major partner in place.
"The fit between the two of us grows and grows as more departments at the university interact with us and, from the student's perspective, the feedback I get is outstanding.
"The students' work alongside our staff in many areas and the quality of their input is high."
The new deal was officially completed at half-time during last night's match by Giants chairman Ken Davy and the university vice-chancellor Bob Cryan.
And he is delighted the deal has been struck.
"This is not only good for the university and the club, it is good for the town itself," he said.
"As well as the TV exposure we receive, it helps us raise our profile for recruitment."