IT'S the colour purple for Huddersfield Giants!

The Super League club today unveiled a new - and very bold - alternative shirt for 2007.

It's the first time Huddersfield have adopted a shirt which includes purple.

"I hope everyone likes the shirt as much as the players and staff. We're very pleased with it," said marketing chief James Brammer.

The club are now awaiting delivery of the shirt for general sale.

But to guarantee purchase, they can be pre-ordered online straight away from

The price is £38.99 for juniors and £44.99 for adults. The club are also selling a fitted ladies shirt at £44.99.