GIANTS chief executive Ralph Rimmer admits he may never win over all of the Huddersfield faithful in his attempts to strengthen the club's Super League standing.
Even though McAlpine officials report early season ticket sales have been strong, many fans remain angered that the club has increased admission prices and is sticking with 5.30pm starts in the summer.
It is something of which Rimmer is very well aware.
But he is convinced the controversial steps the club are taking will be to the long-term benefit of the Giants in Super League.
"I admit some decisions will not win over all of the fans," said Rimmer, who this morning watched coach Jon Sharp put all his players through their paces in pre-season for the first time.
"But my job with the Giants is not to win any popularity prizes, it's to do what I believe is right to make this club stronger. That is my only driving force.
"I do know our most recent decisions have angered some supporters, and it's at times like this I feel as if I'm caught in the eye of a storm.
"But in sport, it is usually the case that the bigger a club gets, the more controversy it generates.
"And I do now believe the Giants are becoming a genuinely big club, and we have to accept everything that goes with that status.
"We know that with every decision we now take it will result in some level of reaction for supporters, and that's because they care.
"I just hope that those fans who are opposed to what we are doing right now will appreciate that our sole motive is to make them proud of their team."