HUDDERSFIELD Giants are about to dominate Sky TV coverage for a month.
After Friday's big home Super League clash against Hull FC, the Giants are live on television for the next four weeks.
Next Tuesday they travel to Bradford Bulls in Robbie Paul's first return to Odsal. The game has now been confirmed with an 8pm start.
Then, on the Saturday, it's the game against Wigan Warriors at the Galpharm Stadium.
Seven days later, Sky turn their attentions to the Giants at Harlequins before showing the game with St Helens at the Galpharm the following Saturday.
Such media attention is a far cry from the Giants' early life as a Super League club when they were featured just twice in their first year back in the top-flight.
More televised games can obviously have a negative impact on attendances, with some fans electing to watch the game at home or in the pub, rather than live at the ground.
But Giants coach Jon Sharp believes it's the price of success.
"There are many ways in which we can see this club is progressing," said Sharp.
"One of these is the amount of times we're now being featured live on Sky TV.
"Sky do focus a lot of their attention on games featuring Leeds, Bradford and St Helens, because they are involved in more of the top-of-the-table encounters.
"But we're starting to catch them up, and that's because we are now more successful.
"I would also like to think we're becoming more popular because we play a good, attractive style.
"We certainly think we do."
There's no doubt the Giants being on Sky can make the job of marketing officer Jonathan Wilkinson far harder.
It's down to Wilkinson to help attract more fans to home games, and he admits that games being televised can be detrimental.
"Our aim is to get as many people down to the Galpharm as we possibly can," said Wilkinson.
"We're delighted with the progress we're making, with the attendances this season well up on last year.
"Obviously, having home games televised can affect the numbers coming through the turnstiles.
"But, on the other hand, the more television exposure you get, the more your profile rises, and that can't be a bad thing.
"It means the players become more well-known and, hopefully, more in demand.
"Yet even though there's something special about seeing your side on television, there's nothing to beat the experience of being at a live game itself.
"In fact, many say they prefer going to Sky matches when they can also see the game unfold on the big screen.
"It helps make the occasion even more special and memorable.
"I'd definitely recommend it."