What You See Is What You Get. Alan Sugar/ Pan, £7.99

HE’S the boy from a council estate who became a lord, the marker trader who became a market leader.

He’s the chairman of Tottenham Hotspur, who became the undoubted star of the hit TV show The Apprentice.

Now he’s telling his story his way.

Typically this is an outspoken and honest autobiography – and a funny one too.

Whether he’s revealing how he made his millions or simply making waves, he does it in his own no-nonsense way.