What's Ongallery
A look at the John Lews Christmas adverts, 2007-2014
2007's 'Shadows' featured a clever visual trick1 of 34 
The image takes shape2 of 34 
And voila: the festive shadow is revealed3 of 34 ![2008's 'From Me To You' was accompanied by the Beatles' track of the same name]()
2008's 'From Me To You' was accompanied by the Beatles' track of the same name`4 of 34 ![It showed different family members staring at their ideal gifts]()
It showed different family members staring at their ideal gifts5 of 34 ![Before giving this festive message]()
Before giving this festive message6 of 34 ![2009's advert was called 'Sweet Child of Mine']()
2009's advert was called 'Sweet Child of Mine'7 of 34 ![And children played grown-ups for the festive film]()
And children played grown-ups for the festive film8 of 34 ![Cute!]()
Cute!9 of 34 ![2010's offering was 'A Tribute to Givers']()
2010's offering was 'A Tribute to Givers'10 of 34 ![...showing parents hiding gifts...]()
...showing parents hiding gifts...11 of 34 ![Even the dog got a treat]()
Even the dog got a treat12 of 34 ![2011's 'The Long Wait' starred a little boy who couldn't wait for Christmas to arrive]()
2011's 'The Long Wait' starred a little boy who couldn't wait for Christmas to arrive13 of 34 ![Time was going by so slowly...]()
Time was going by so slowly...14 of 34 ![Not even his nativity could cheer him, because all he wanted...]()
Not even his nativity could cheer him, because all he wanted...15 of 34 ![...was to give his mum and dad their gift. Awww.]()
...was to give his mum and dad their gift. Awww.16 of 34 ![2012's 'The Journey' saw a snowman set off on a noble quest to find the perfect gift for his snow-wife]()
2012's 'The Journey' saw a snowman set off on a noble quest to find the perfect gift for his snow-wife17 of 34 ![He tackled forests...]()
He tackled forests...18 of 34 ![...and mountains...]()
...and mountains...19 of 34 ![...but returned with the perfect gift]()
...but returned with the perfect gift20 of 34 ![Adorable.]()
Adorable.21 of 34 ![2013's advert, 'The Bear and the Hare', featured an unusual friendship]()
2013's advert, 'The Bear and the Hare', featured an unusual friendship22 of 34 ![...and a hibernating bear who always missed Christmas]()
...and a hibernating bear who always missed Christmas23 of 34 ![But thanks to a timely gift from the hare...]()
But thanks to a timely gift from the hare...24 of 34 ![He was able to join the festivities!]()
He was able to join the festivities!25 of 34 ![And the perfect gift?]()
And the perfect gift?26 of 34 ![An alarm clock!]()
An alarm clock!27 of 34 ![Monty the Penguin features in this year's John Lewis Christmas advert]()
Monty the Penguin features in this year's John Lewis Christmas advert28 of 34 ![Friends forever...]()
Friends forever...29 of 34 ![But Monty's looking for love]()
But Monty's looking for love30 of 34 ![How could anyone resist that sad little face?]()
How could anyone resist that sad little face?31 of 34 ![But Monty gets his Christmas wish...]()
But Monty gets his Christmas wish...32 of 34 ![And a very happy Christmas indeed]()
And a very happy Christmas indeed33 of 34 ![And it's all down to the power of imagination]()
And it's all down to the power of imagination34 of 34
