Celebrity Big Brother's Austin Armacost shaved his head in last night's show in support of housemate Gail Porter.
The US star was distressed to hear Scottish presenter Gail felt 'extremely ugly' — and after telling her she was wrong, he went one step further and shaved off his locks.
Gail said: "I feel extremely ugly. I’ve dealt with no hair for a long time - but sometimes I don’t feel so pretty."
Gail, 44, developed alopecia totalis in 2005, and lost her hair. It began to grow back in 2006, but fell out again by the end of the year.
Austin said the other ladies in the house were not more attractive than her.
He said: "Some women here are gorgeous but within 20 seconds of knowing these women, they’re awful," he explains. "You’re the most strong, independent woman I’ve known. You are an amazing human being.
"Gail, I would be honoured for you to shave my head," he adds. "You are the most amazing person with or without hair."
Gail had tears in her eyes as she shaved his head —and Austin later broke down in the Diary Room, reflecting on what his husband, University of Huddersfield graduate Jakes Lees, would make of his bold gesture.
He said: "He says proudly: "My husband is going to love me when I come out this house.
"Gail is such an amazingly strong person. If I can do this for two weeks, three weeks, two days, however long I’m here. My hair is so important to me. I don’t give a shit. But if this is something that makes her happy then..."