A bus company has got on board with Huddersfield Food and Drink Festival - to give revellers a free ride home.
Yorkshire Tiger has pledged to give a ride home to anyone who takes part in the event’s Real Ale and Cocktail Trail on any Friday or Saturday night after 6pm during the four weekends it will take place.
The trail runs from July 16 to August 7, and the company got involved to ensure people drink safely and responsibly.
Its bus drivers will take anyone with a free ride home stamp on a card given out by any of the 12 venues signed up to take part.
The trail has been organised to allow visitors to sample some of the finest brews available in the town’s pubs, bars and microbreweries. They get stamps on a card from each of the participating venues to qualify for a free bus ride.
Simon Finnie, Yorkshire Tiger Managing Director, said: “Yorkshire Tiger is really pleased to be able to support this event.
“Not only are we proud to be involved in a great local initiative, we are also delighted to be able to get people home safely, the only way a bus can after enjoying a few drinks.”
The trail is one of the fringe events being put on by festival organiser Karen Hobson from Huddersfield Partnership.
The main food and drink festival event will take place in St George’s Square from August 4 to 7 and will feature over 90 stalls offering a wide range of national and international cuisine.
Ms Hobson said: “It is really positive that a transport company wants to join forces with us to promote drinking responsibility and safely.
“The Real Ale and Cocktail trail is a really popular fringe event of the festival so to provide participants with a means of getting home following a night out on the trail is an admirable thing.
“We would encourage participants undertaking this year’s trail to utilise this service.”