SELLING out your UK tour with virtually no promotion is usually a boast reserved for world famous pop and rock stars.
For 20-year-old Ed Sheeran the feat is something he can tick-off on his very first attempt.
The Hebden Bridge-born singer/songwriter is hotly tipped as one of the stars of the future.
The Sheeran family upped sticks for Suffolk when Sheeran was just four but he assures me he can still remember the area.
“I remember big hills,” he says. “I know I lived at the top of one.”
Sheeran’s passion for music saw him leave school at 16 and having moved to London in 2008 his talent began to catch the attention of the capital’s obsessive gig goers.
As adept at rapping as singing harmonies and playing the guitar, the flame haired youngster has captured the imagination of fans thirsty for new ideas.
Having fostered a massive underground following through YouTube and relentless shows around London, he is now poised to go ‘mainstream’ with his unlikely fusion of hip-hop, acoustic and folk.
“I’m just a geek when it comes to rap and folk music,” he says. “I’m into both and I love fusing them.”
Snapped up by Atlantic Records in January he appeared on Jools Holland last month and is now signed up for an epic run of dates culminating with Isle of White shindig Bestival.
While it might seem like another rapid rise from obscurity from the outside, nothing could be further from the truth.
Despite his young age Sheeran has played more gigs than many men of twice his age – a record 312 in 2009 alone.
After coming across a website which listed every young promoter in town, Sheeran took it upon himself to MySpace them all asking them to put him on – from this alone he lined-up nearly 100 gigs within 48 hours.
Less than a year ago, and still unsigned, he even flew himself out to LA to play open mic nights around the city.
The watershed moment came in January this year when Sheeran’s collaboration with grime stars Wiley and Devlin stormed to number two in the iTunes chart, prompting a congratulatory phone call from Sir Elton John.
Speaking to Wow from London, Sheeran was still keen to stress that he was no overnight sensation.
“It’s been going really well,” he said. “It’s all come to a head in the past couple of months.
“I think it’s just because there was so much ground work and small gigs that it finally blew up.
“I want to be successful but I want people to realise that I put the ground work in.”
The ground work has certainly paid off.
Having announced his 28 date debut tour on the internet every single gig sold out in a matter of hours.
Sheeran said the incredible response to the announcement finally brought it home that he was no longer the preserve of the underground London scene.
He said: “I put up the tour on Twitter and Facebook and within a couple of days it was all gone.
“That was definitely a point where I thought things were going well.
“I’ve done a lot of support tours and you never know how well it’s going to go.
“I think I’m doing well and I always thought if I do Jools Holland and if I get playlisted on the radio I will blow up.
“All that’s happened now but I feel there’s so much work to do.”
For someone championed as much by the in-your-face urban grime scene as the hipster indie crowd, Sheeran remains refreshingly down to earth.
His modesty and country roots are aptly demonstrated in the budget accommodation he uses in his metaphor to describe his ambitions for the future.
He tells me: “It’s like I’ve gone on a journey and the room at the hostel is booked but I’ve only just stepped out the door and we’re not even halfway there.
“I don’t think I will ever have that feeling (that I’ve made it). Anytime I achieve something I will always want more.”
Ed Sheeran’s sold out tour arrives at Leeds’ Cockpit on May 25.