It has been in Huddersfield for more than 20 years, but its new look base is now classed as one of its flagship stores.
And shoppers flocked to the reopening of the Body Shop, in the Kingsgate Centre, on Saturday to see the new premises.
The store shut in mid April so it could be revamped, and then reopened on Wednesday.
And Saturday saw the official grand opening, with beauty blogger Georgina Brogan cutting the ribbon.
The Body Shop nationally is celebrating its 40th birthday this year, and has had a base in Huddersfield since the 1990s.
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The modern boutique-style store has a body and skincare bar, and store manager Samantha Staunton said it has been well received by customers.
She said: “The Body Shop has achieved so much in these last 40 years, from pioneering corporate social responsibility to trailblazing campaigns that have created positive change across the world.
“It really is a unique brand that evokes wonderful memories spanning four decades.”
The revamp has created two new full time jobs. The first 100 customers were given free goody bags worth over £25.
