John Lewis is releasing its first luxury womenswear label, just in time for the autumn/winter season.
The brand callled ‘modern rarity’ includes cashmere knitwear, tailored trousers, caped shirts, outwear and more.
The first collection is available to buy, online and in store, now.
Jo Bennett, Head of womenswear buying for John Lewis, said: “We wanted to create a brand that could cater for everyday modern classics in a luxe way – pieces that are thoughtful, beautifully designed and crafted with care.
"I want our customers to feel that they are investing in a collection that celebrates and helps them to continue to build their own style."
Every season a guest designer will create unique and rare pieces for the label.
The colours in the first collection are minimal with blush tones taking centre stage.
Take a sneak peek at the clothes below, before they hits stores.
Curved wool mix biker jacket in ivory, £150
Palmer//harding cotton cape back shirt, £120
Tailored culottes in white, £100
Ebony leather clutch in taupe, £89
Sleeveless jacket in grey, £160
A-line tunic in grey, £65
Palmer//harding cotton asymmetric shirt, £120
Cigarette trousers in grey, £100
Alpaca wool cocoon coat in soft pink, £360
V-neck sweater in blush, £75
Ruffle front top in blush, £75
Cross front trousers in taupe, £90
Ebony leather shoulder tote in taupe, £149
Boiled wool coatigan in ivory, £100
Drape front silk blouse in cream, £90
Cashmere sweater in cream, £190
Embellished sequin mini skirt in cream, £120
Long line cardigan in grey, £120
Palmer//harding cotton belted long shirt in white, £150
Silk and lace camisole in grey, £60
Flannel wool culottes in grey, £100
Chunky knit polo neck jumper in pale grey, £80
Embellished sequin camisole in cream, £120
Silk slip dress in navy, £90
Cashmere trench coat in camel, £550
Embellished sequin camisole in gold, £120
Embellished sequin mini skirt in gold, £120
Roll neck cropped front jumper in oatmeal, £75
Silk and lace camisole in cream, £60
Long knitted skirt in oatmeal, £70
Notch collar cashmere mix coat in camel, £325
Funnel neck sweater in blush, £75
Drape hem silk top in marble print, £120
Fluid wide leg trousers in ivory, £110
Ebony leather shoulder tote in taupe, £149
Palmer//harding cotton cape back shirt, £120
Cigarette trousers in grey, £100
Palmer//harding cotton belted long shirt in white, £150
Silk and lace camisole in grey, £60
Flannel wool culottes in grey, £100
Palmer//harding cotton side tie shirt in white, £120
Cross front trousers in navy, £90