Thousands of students queued for more than an hour to be ‘locked in’ at a Huddersfield shopping mall.
The line-up stretched from the entrance to Kingsgate right down to the bottom of King Street – four or five deep in youngsters keen to get their hands on a bargain.
And the numbers were the highest so far for what has become a calendar feature in the town.
The shopping centre stays open for three hours from 6pm, exclusively for students to make the most of generous discounts on a complete range of goods and enjoy bars, music and entertainment.
Head of the queue was 17-year-old Sophie-Anna Middleton who started waiting at 5pm to sample the retail bonanza for the first time.
“Friends had told me about this so I thought I must give it a go,” she said. “I’m after Christmas gifts and hope to save around £60. I think it’s a great idea.”
Take a look at the crowds below - do you recognise anyone?
Jess Wickstead, 20, was back for another year having saved £45 at last autumn’s event.
And the lads are not to be left out. Tom Knapper and Lewis Hurst, both 20, were on the lookout for clothes and home decorations.
Kingsgate manager Jonathan Hardy was delighted with the turnout.
“This is the most we have had in the four years we have been running the event,” he said.
Last year, around 1,400 students took to the tills. But last night, more than 2,000 had pre-registered an hour before the doors opened.
“And we always get more halfway through the session,” said Mr Hardy.
“It’s a bit of a bunfight but very good-natured. Everyone is in a fantastic mood. There is no argy-bargy. People have the right attitude.
“Huddersfield was one of the first places to do this. We like to keep our finger on the pulse. So we tried it and it has blossomed.
“We get to meet the freshers and hope they like us.”
Mr Hardy said the centre was well able to cope with the numbers.
“We are fully staffed and everyone knows what they are doing,” he said.